Brandon Casteel, VP, Channel at SPINS

Brandon Casteel is the Vice President of Channel Sales, overseeing a team that handles strategic partnerships with brokers, sales agencies, distributors, and wholesalers.  He additionally leads the Business Solutions Team, made up of Solutions Architects and Business Analysts that provide data-based analyses for brands and manufacturers leveraging SPINS intelligence network.  Brandon is based in the Atlanta, GA area, and he and his wife Claire enjoy raising their 5 children.

“Consumer trends and preferences are changing more quickly than ever. Understanding the underlying attributes that are driving these preferences is critical to not only compete in today’s environment but to most efficiently go-to-market, regardless of channel.”