Douglas Yu, Contributor at Forbes & Business Manager at Springdale Ventures

Douglas Yu currently serves as business manager at Springdale Ventures, an Austin, Texas-based VC fund that invests in early-stage consumer companies to help them accelerate their vision while creating meaningful and sustainable value. He is also a Forbes contributor covering the consumer packaged goods industry.

“Emerging food and beverage products are more agile than ever to apply the fast-changing consumer trends into their innovations, and I believe executing customized channel strategies is a key way to effectively reach and activate their target audiences.”