Jaime Frye, Chief Sales Officer at C.A. Fortune

Jaime Frye is our Chief Sales Officer, based out of Denver, Colorado. Jaime is a graduate of Indiana University where she received her Bachelor of Science in Marketing and International Business from the Kelley School of Business. She brings over 17 years of experience in consumer brands, spending 12 years at Procter & Gamble, where she led (among others) P&G’s Walmart Beauty Care team. In addition, she has held Vice President roles within two other major consumer brand companies: WhiteWave Foods and Amplify Snack Brands. Most recently before joining C.A., Jaime was a General Manager within Amplify Snack Brands. Between her time at P&G, WhiteWave, & Amplify, she has led many large, multi-functional sales & marketing teams, and has a proven track record of high-quality customer relations with retailers & distributors across conventional, natural, and online channels.

“It is an exciting time to be working with brands in the retail space right now, as we are going through an unprecedented blurring of channels, trends, and ways to buy food. Staying focused on the consumer’s desire for how and where they want to shop will be paramount for brands, and retailers, to succeed.”